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RICE TRADINGCompany news 26/11/2019
Filter coffee is listed one of the coffee cultures in the world. Coming to Vietnam, you should not miss to taste "Ca Phe Sua Da" or we call iced milk coffee. And when you mention about coffee brands, need to know 02 brands of coffee Trung Nguyen coffee and Vinacafe makes you think of instant coffee.
World is changing and consumer taste is changing, on-trade coffee shop is now preferred and many big players are changing to adapt it.
Trung Nguyen is no longer the only one specialised in roasted and ground coffee. Giants like Nestlé or competitor in instant coffee Vinacafé have one-by-one entered the segment.
Accordingly, Nestlé in last September launched its first ground and roasted coffee products in Vietnam. Previously, Vinacafé also launched ground coffee products. In addition, the local ground coffee market also saw new entrants with Starbucks, which offers ground or roasted coffee at all of its stores across the world, including Vietnam, Highland Coffee, The Coffee House, and Phuc Long.
Nestlé’s website claims that ground and roasted coffee products currently account for 90 per cent of the local coffee market. Thus, it is seen as a promising market segment by investors. As a result, Trung Nguyen’s competitors are getting more numerous, reducing its market share.